News

Phoenix Technology deploys Voice Blast marketing program

August 26, 2008

TORONTO — Phoenix Technology Holdings, the exclusive licensing-and-operating company for the SCTN Company, a provider of end-to-end, customer-loyalty and incentive solutions for the retail market, announced a new addition to its operating system called the Voice Blast Program.

The Voice Blast Program is an auto dialer-based promotional system that offers selected product benefits, including discounts and other rewards, to customers of the retail merchants that utilize it. The system was deployed successfully last week in Canada with approximately 5,000 calls executed on behalf of retail merchants already utilizing SCTN's Loyalty Central program.

The Voice Blast Program enables any size retail business to issue a targeted message to any number of consumers within a specified geographical area. The program places a call to the customer and briefly explains the product or multiple products being offered, as well as the benefits associated with responding to the retail merchant at the time of the call; the customer is given the option within a few moments of whether to respond to the special being offered and continue with the call. One example of an offer made with the Voice Blast Program recently was a two-for-one special on products from a specialty merchant retailer.

PTH projects that the Voice Blast Program will engage over a million calls in September 2008 alone, as the product is currently being deployed on behalf of merchants in Canada, the United States and South Africa.