Consumer Behavior

Planterra Foods deploys Alida platform to gain deeper customer insight

Photo provided.

November 9, 2020

Plant-based protein startup Planerra Foods is tapping the Alida Sparq digital platform to gain deeper customer insight to drive customer-based decision making, according to a press release.

"At Planterra Foods, we are constantly striving to reimagine all the ways we can bring delicious, sustainable foods to the world. In a category where new innovations are hitting the shelves on a near-daily basis, agility and integrity are paramount," Meghan Liefeld, director of category management and insights, Planterra Foods, said in the release. "Our insights community, The Good Food Forum, is designed as a partnership with consumers, so we know we are making the right decisions to stay relevant. The insights we glean from this quick-turn community is what will ensure we are continuing to provide new, innovative solutions to fit our consumer target's needs while differentiating us from other brands in the market."

Alida's platform will help Planterra Foods get more robust insights into customers' behaviors and attitudes on a regular and immediate basis to drive informed actions and build customer trust.

"Planterra Foods has chosen to put their customers first and drive real business actions based on their needs, sentiment and motivations," Ross Wainwright, CEO of Alida, said in the release. "As a company who places much importance on customer-led product innovation, I know our partnership will help them to create long-standing and meaningful relationships with their customers."