Omnichannel

Pool services brand deploys tech to connect online, in-store experiences

February 1, 2023

Poolwerz, a leading franchise pool service brand, is driving a digital transformation strategy with the deployment of Spryker, an enterprise marketplace platform.

The brand is using the tech to connect its digital and retail store experiences and enable commerce across its entire network, according to a press release.

The marketplace platform will provide a new customer e-commerce portal, a franchise partner portal to manage their own products and orders as well as an operator portal for better visibility and operational capabilities.

"We needed a system that enabled us to innovate at speed and adapt to whatever the future throws at us, whether it's enabling smart pools through their ability to handle IoT data or creating new sales channels through their ability to activate voice. Our previous monolithic architecture simply couldn't move fast enough and caused us to create workarounds that didn't meet what our users required, nor deserved," Shannon O'Brien, chief innovation and technology officer at Poolwerx, said in the release. "In today's world, user experience expectations are moving faster than ever. Our teams and our clients need systems that get out of the way and enable them to do what they need to do easier, faster, better. If you're doing what everyone else is doing, you remain mediocre. If you're doing what no one is doing, you become exceptional. Spryker enables us to move faster toward becoming exceptional."

Spryker will connect previously disconnected systems across retail, service and back-of-house architecture. This will enable Poolwerx to see and manage everything effectively from a single administrative portal provided by Spryker. Retail staff and service technicians will have the right information delivered to them in a timely manner and franchise partners will have significantly upgraded business capabilities.

Most importantly, clients will be able to have a completely connected and easy to use omnichannel experience so they can spend more time enjoying their pool and less time worrying about it.

"The team and I are excited about designing an omnichannel marketplace solution that is tailored to our business needs by utilizing Spryker's headless architecture. The opportunities that this delivers for the overall commerce experience is infinite," O'Brien said in the release. "We have a long roadmap that we need to build out but we're confident we can deliver on even the most complex workflows by utilizing Spryker's composable platform."