News

Price Chopper selects Mercatus Smart Shopping tech

October 3, 2011

Mercatus USA, a software development company delivering cross-channel marketing capabilities to the retail industry, has announced a multi-year deal with Price Chopper Supermarkets to blueprint the Mercatus Smart Shopping Technology to Price Chopper's unique digital marketing strategy. By leveraging Mercatus' technology and retail industry experience, Price Chopper will improve competitive advantage in the grocery segment, boost brand equity, and improve financial performance, the company said in a press release.

"Price Chopper shoppers are ready to use the digital world to gain more value out of their shopping experiences, and we recognize that innovative technology is a solid business strategy that adds value while delivering true differentiation and a competitive advantage," said Greg Zeh, Price Chopper's CIO. "Mercatus' innovative Smart Shopping Technology provides us with an ultra-comprehensive platform that we can use to advance our digital marketing strategy."

"We believe that the Mercatus Smart Shopping Technology can help us communicate and connect more meaningfully with our customers on a variety of levels and ultimately, to contribute to the growth of our overall business," said Russell Zwanka, senior vice president sales, merchandising and marketing for the 128-store chain.