News

Price Chopper to implement IBM data-warehouse platform

March 22, 2011

IBM today announced that Price Chopper, a Golub Corp. company and one of the largest supermarket and pharmacy chains in the Northeast region, will implement IBM Netezza, a comprehensive data-warehouse platform.

The platform utilizes the company’s sales, merchandising and supply chain data, in order to improve customer service and increase profitability through more efficient, accurate and insightful review of business processes.

“Helping our customers has always been a core focus of our business and a key reason for our success. We needed a high performance and easy-to-use data warehousing solution to better understand our customers shopping trends and improve our bottom line,” said Greg Zeh, chief information officer of Golub. “IBM Netezza offers the simplicity we were looking for and now we will be able to decrease out-of-stock items, reduce shrinkage and analyze our retail promotions.”

IBM Netezza is built specifically to analyze petabytes of detailed data significantly faster than existing data warehouse options. It stores, filters and processes petabytes of records within a single unit, analyzing only the relevant information for each query.