Consumer Behavior

Prime Day a destination for more than half of consumers

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June 28, 2023

Just over half of consumers, 61%, plan to shop Amazon's Prime Day sale, 35% will shop if they find a good deal and just 5% don't plan to shop during the annual sales event.

Those are findings from a Slickdeals survey that also revealed that top purchase items will be clothing and apparel as well as electronics and household essentials, according to a press release.

The Prime Day sale will take place July 11-12.

The survey polled 850 consumers nationwide and revealed that 45% of consumers stated that inflation concerns could impact their Prime Day buying.