News

Product ratings getting more cred, claims study

March 20, 2019

Consumers are increasingly embracing product ratings, according to a Trend Radar study, and the ratings are gaining importance as an influence factor.

On the global front, 71 percent of consumers view product ratings as "important" or "very important," according to a press release.

"Furthermore, ratings are the third most important criterion in buying decisions after product features and price, and even more significant than brand," stated a release on the study, which was conducted by Simon-Kucher & Partners.