Marketing

Puma, White Castle launch branded retail line

June 17, 2021

Columbus, Ohio-based White Castle has collaborated with global sports company Puma to launch Slider-inspired apparel, including a pair of shoe styles, a hoodie, shorts and T-shirts, a news release said.

The two styles of footwear include the classic Puma Suede and the Future Rider, both in White Castle's blue-and-white color palette with striking blue accents, pops of orange, co-branded detailing like images of the famous castle, and contrast stitching

Items retail for $35 to $90, and are on sale starting June 25 at PUMA.com, at the PUMA NYC flagship store, as well as in-store and online at Foot Looker, Champs, Footaction and Eastbay.

PUMA will releas a second PUMA x White Castle collection in September.