News

QR codes allowing customers to take surveys on mobile devices

November 14, 2011

Mindshare Technologies today announced the addition of its Quick Response (QR) code feature to the company's feedback management platform. The new QR code support makes it easier than ever for the customers of Mindshare's clients to provide immediate feedback via a mobile-optimized survey on their smartphones and mobile devices, according to a company press release. The Mindshare QR codes can be accessed through a wide array of touchpoints from door or wall posters to product packaging, brochures, marketing collateral and sales receipts.

Mindshare's new feature allows customers to access surveys by scanning QR barcodes with smartphones or other mobile devices. This ease of use and access will significantly increase the amount and quality of feedback that Mindshare clients will receive from their customers, said John Sperry, CEO of Mindshare.

"A big part of what makes Mindshare uniquely successful is our approach of making customer feedback timely, and immediately accessible to the people who can act on it," he said in the release. "When a customer or non-buyer gives feedback after seeing a QR code, their experience is still fresh in their mind, so our clients get targeted responses and opinions in real time. This enables them to keep their finger on the pulse of the needs and wants of their customers at all times."

Another significant benefit of the new QR code feature for Mindshare clients, according to Sperry, is the ability to capture elusive and useful feedback from non-buyers, in order to determine why they decided not to make a purchase. For instance, by posting a QR code near an exit that asks, "Please help us improve by giving feedback on your experience today," clients can glean information they may have otherwise missed, helping them increase sales and retain customers.

"The specific data available with this new tool will be invaluable to retailers, restaurants and many other clients," Sperry said. "For example, we will be able to help store managers and owners see how specific products purchased or the price of an item affects customer satisfaction. The new QR code offering is one of the many innovative ways Mindshare continues to impact the way mobile accessibility changes how people interact with brands and improves customer experience."

Read more about self-service.