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QVC promotes Mary Campbell to executive vice president, commerce platforms

Campbell, who reports to Mike George, president and chief executive officer of QVC, Inc., is responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales.

October 22, 2014

Video and e-commerce retailer QVC has announced the promotion of Mary Campbell to the position of Executive Vice President, US Commerce Platforms. Campbell, who reports to Mike George, president and chief executive officer of QVC, Inc., is responsible for guiding the strategic direction of the company's TV, web, mobile, tablet and social while translating the QVC brand across all platforms to drive customer engagement and e-commerce sales, according to a company announcement.

"Mary has been a driver of our success over the past two decades and instrumental in delivering a seamless, consistent and engaging experience to QVC customers," said George. "Through her continued leadership and guidance, we'll remain at the forefront of innovation in commerce by expanding our TV programming and maintaining our leadership in ecommerce and mobile."

QVC said its mobile commerce business has grown steadily year over year, currently accounting for 37 percent of U.S. e-commerce revenue in the second quarter 2014. Additionally, QVC is the third largest mobile commerce player among multi-category retailers, according to the 2015 Internet Retailer Mobile 500.

Since joining QVC in 1991, Campbell has held leadership roles across the business, including Merchandising, Planning and Commerce Platforms. In her most recent role as SVP Commerce Platforms, Campbell led the expansion of QVC's broadcast by launching two new TV distribution channels, over-the-air and QVC Plus. QVC Plus, which now reaches approximately 47 million homes, offers the same programming as the main QVC channel with a three-hour delay along with unique live and pre-produced programming. Campbell was also instrumental in enhancing QVC's digital experience through the creation of the company's first social shopping community, toGather, the redesign of the QVC for iPad application, and the implementation of responsive design for QVC's website.