AI
Rally House earns excellence award for AI in talent acquisition
November 18, 2025
Rally House, which operates nearly 300 stores across 22 states, has earned the Brandon Hall Group Gold Award for excellence in the best use of AI for talent acquisition.
The recognition acknowledges Rally House's hiring transformation using Phenom's applied AI and automation to accelerate recruitment, reduce costs and enhance candidate experience during a period of rapid expansion, according to a press release.
Rally House worked with Phenom to roll out solutions that included a mobile-first QR code applications placed throughout stores, AI-powered chatbot screening, predictive hiring campaigns and automated interview scheduling.
Benefits of the AI-powered initiative include:
- 5,800-plus interviews automatically scheduled in just three months, dramatically reducing time-to-interview from days to hours.
- 10,000 hours saved through automation (equivalent to five full-time recruiters) freeing store managers to focus on operations and customer service.
- 7,992 employees successfully hired in 2024 through automated workflows, proving that AI-driven processes deliver real outcomes at scale.
- 122% cost savings achieved through reduced dependence on paid job advertisements and more efficient sourcing strategies.
"The time saved, the candidate quality that we're surfacing to the top and our ability to differentiate from our competitors — that's something Phenom's applied AI has helped us do. It's helped us add a personal touch at scale, which is absolutely essential in high-growth retail environments like ours," Bryan Brazil, talent acquisition manager at Rally House, said in the release.
Rally House and Sampler Stores Inc. is a family-owned specialty boutique based in Lenexa, Kansas. Phenom is an applied AI company which offers its Intelligent Talent Experience platform for unifying the entire talent journey.
