Consumer Behavior

Record sales for PGA Tour Superstore

Provided

February 3, 2022

The year 2021 was a record setter when it came to sales for PGA Tour Superstore and, in addition, the retailer also hit its 50-store milestone and is busy gearing up to launch eight stores this year.

Golf Datatech, a market research consultancy, reported 7% year-over-year golf retail industry growth in October and 4% in November, while PGA Tour Superstore saw 21% and 19% sales increases in those same months, respectively, according to a press release.

"We did more business in the first half of 2021 than we did in the full year of 2019 which was a record year for us at the time," Dick Sullivan, president and CEO, PGA Tour Superstore, said in the release. "It has been incredible to see new people having fun and enjoying the game, and our business is uniquely equipped to meet the needs of that audience through our in-store and online experiences."

In 2021, women's apparel sales increased by 59% and women's footwear was up 67% from 2020.