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Reflektion launches visual site search for online retailers

The solution is generating an average of 315 percent more revenue per search term compared to standard site search.

December 10, 2014

Analytics provider Reflektion has announced the availability of its Personalized and Visual Site Search for e-commerce retailers and brands. According to the company, the solution adds a critical layer of personalization and immediate product imagery to site search results on e-commerce websites. The solution has been running in beta for existing Reflektion clients, including The O'Neill Clothing Company and 2XU, and is generating an average of 315 percent more revenue per search term compared to standard site search.

Powered by Reflektion's one-to-one personalization engine, Real-Time Visual Site Search responds in real time to visitors as they type by displaying a selection of product images that are personalized to the specific interests and preferences they have shared in each click, view and visit.

Providing visuals immediately during search puts consumers one-click away from the product they are most likely to add to their baskets, the company said. Their style, gender, size and more are all taken into account in a way that makes them feel their search experience is tailored just for them.