News

RESEARCH: Multi-channel shopping changing retail

June 11, 2008

eMarketer: US consumers are increasingly using multiple channels to shop and buy. While researching online and then buying in-store has become common, this consumer behavior is changing consumer loyalties and spending. Multi-channel shopping is also changing how retailers sell their goods. Consumers in the US who shop using multiple channels are more likely to purchase from multiple providers, according to an April 2008 study by Opinion Research Corporation (ORC).

Read more