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RESEARCH: Online retailing delivers strong customer satisfaction
May 4, 2008
Current.com.au: Online retailing recorded the second highest satisfaction rating in the 2008 Australia and New Zealand Customer Experience Report conducted by StollzNow Research and sponsored by customer relationship management software provider, RightNow Technologies. If this survey is an indication, the trend towards online shopping looks set to continue, with 54 per cent of respondents planning to make more purchases.
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