News

Retail Customer Experience Executive Summit adds 3rd day for Social Media Bootcamp

July 5, 2012

RetailCustomerExperience.com is adding a third full day, focusing on helping retailers navigate social media, to its annual Retail Customer Experience Executive Summit Aug. 6-8 at Hotel Sax in Chicago.

Headlining Social Media Bootcamp on day three of the Summit will be Dave Kerpen, co-founder and CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm. Kerpen will speak on "How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and other Social Networks)." Following Kerpen's address, working clinics will feature experienced instructors teaching social media strategies and tactics and evaluating attendees' existing programs.

"No contemporary retail brand can afford to be without a social media strategy," RetailCustomerExperience.com Senior Editor James Bickers said. "But, as so many brands have learned the hard way, even one false move can undo years and years of positive brand building. Our day-long Bootcamp session will be a great opportunity for retail executives to hear some great social media success stories, learn about critical mistakes to avoid, and have their own approaches evaluated for effectiveness and ROI potential by experienced experts."

Day one of the summit will feature Dennis N.T. Perkins discussing "Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition" and branding expert Mike Wittenstein on "The Apple-ization of Retail," plus an in-depth educational tour of retail stores along Chicago's Michigan Avenue, Bickers said.

Day two of the summit will be jam packed with informative sessions on customer service training, integrating mobile technology into retail experiences, hiring and retaining great retail employees, loyalty marketing, pricing strategy, store layout and merchandising.

More information about the Retail Customer Experience Executive Summit and its Social Media Bootcamp can be found here.