Retailers may be missing in-store sales opps, claims study
A Scandit survey reveals 74 percent of shoppers feel positive toward brick-and-mortar retailers, but a lack of digital engagement is prompting them to buy elsewhere, which means missed in-store sales.
The survey polled more than 1,500 consumers in the U.S., U.K. and Germany to gauge consumer attitudes toward brick-and-mortar retailers.
According to the results, 58 percent reported that after browsing items in a store, they often or sometimes purchase them later with a mobile device. In addition, 41 percent said when an item is not available in the store they buy it from a competing online or brick-and-mortar retailer.
Topics: Consumer Behavior