November 30, 2022
Delivery speed is no longer top of mind with retailers as brands are focused on making sure packages arrive on specific dates requested by consumers.
The quest, initiated by Amazon three years ago when it gave Prime members the option to choose a delivery date, is being embraced by more retailers, according to a Wall Street Journal report.
In response, e-commerce tech providers, such as Shopify, are providing the needed tools to give retailers the capability to provide a specific delivery date.
It's all about "an anticipated delivery time … whether that is two days or that is three days," Harley Finkelstein, president of Shopify, said on the company's recent earnings conference call.