Omnichannel
Retailers tariff response includes raising prices, reducing products
December 18, 2025
When it comes to the impact of this year's new tariffs retailers are taking several measures.
Over half, 54%, of retailers are impacted by tariffs and 39% have hiked prices and plan more increases, according to an Omnsend survey.
The survey also revealed 29% have shifted suppliers and 19% have cut the number of products they sell, according to a press release on the findings. About 20% of retailers have raised prices by more than 10%.
"What we're seeing here is the reality of doing business in 2025," Marty Bauer, ecommerce expert at Omnisend, said in the release. "Tariffs are coming on top of already higher costs for shipping, labor and marketing, and most online retailers don't have the same cushion big-box chains do. When your margins are thin, even a small increase in costs forces tough choices, and that shows up as higher price tags, fewer 'free shipping' offers and certain products quietly disappearing from the site."
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