News

Retailers try to outbribe one another to target back-to-school shoppers

August 17, 2012

The bribes are plentiful this back-to-school season as retailers vie for a piece of the $83.8 billion that the National Retail Federation expects Americans to spend on school supplies and clothes. For example, J.C. Penney is tempting parents by offering kids free haircuts, Abercrombie is selling jeans for half off, and Microsoft is taking the freebies up a notch by giving away Xboxes with each computer purchase, according to the Washington Post.

From the story:
"They're trying to get you in the store and keep you in there and spend more money," said Lauren Greutman, deal expert at coupon website Savings.com and founder of savings site IAmThatLady.com.

Do you have innovative marketing tactics targeted for back-to-school shoppers? Leave your comment below.