News

Reviews platform Viewpoints adds social sharing feature

April 19, 2010

Viewpoints Network, a social technology and media company, announced in a press release the addition of persistent social sharing to the Viewpoints Technology Platform, a hosted social commerce technology solution for leading brands, retailers and media companies. The new feature allows consumers to link their existing Facebook and Twitter accounts to the profiles they’ve created to write reviews, and then automatically post their reviews as status updates on the popular social networking sites.

VTP’s ties to multiple social networks creates a seamless opportunity for consumers to share reviews with their friends and social connections, and for those connections to follow the link directly back to a review to read it — capabilities not available from other reviews platforms, according to the company.

“VTP’s Social Sharing functionality offers a simple solution that allows consumers to share their product reviews with their friends and peers across their social networks and the amplification of that content and the persistence of the contributor’s social profile offers enormous value for the brand,” said Matt Moog, president and CEO of Viewpoints Network. “It is already proven that reviews generate tremendous SEO value by driving interested customers who are in the final decision stage of a purchase back to reviews about the product they’re considering. Social Sharing takes that a step farther by dramatically increasing the reach of those reviews to a highly engaged and trusting audience of the contributor’s own social network. Unlike other social commerce platforms that offer sharing functionality which only drives a consumer back to a generic product page, VTP links directly back to the contributor’s specific product review so their connections can read the entire product review and reap far more value that better informs their purchase decisions.”
 
Additional Features of VTP Social Sharing:

• Content Moderation: To protect a VTP partner’s brand, all contributed reviews intended for Social Sharing are moderated before sharing is completed.
• One-Time Setup: Once users set up their connections with Facebook, Twitter or their email front-end, they can quickly share with these connections again and again via a single click.
• Commenting: Users can add comments to a specific review to start a dialogue.
• Statistics Tracking: Ability to track key statistics to assess how reviews are being shared and read.
• Open ID: Easy registration and login using existing AOL, Facebook, Google, MySpace, Twitter, Windows Live or Yahoo! Account.