Consumer Behavior

Rewards program use, purchase spend up Black Friday weekend

Photo by istock.com

December 16, 2022

There was nearly a 20% year-over-year increase in consumers worldwide using customer engagement program over the Black Friday weekend and a 7% spike in average spend per purchase compared to 2021.

Those are top findings from a Valuedynamx report that also revealed that while there were fewer purchases there was a 97% rise in travel bookings, according to a press release.

"As the cost-of-living crisis hit homes nationwide, we expected to see people taking full advantage of Black Friday deals for their holiday purchases, and this trend is sure to continue throughout the rest of the holiday period and well into January. People are clearly shopping via rewards programs — and it makes sense for them to use their cards or choose specific programs that will earn them cashback, points and other rewards while doing so," James Berry, managing director, commercial at Valuedynamx, said in the release.