Marketing

Rue21, e-sports team debut gaming streetwear

Photo by istock.com

October 22, 2021

Rue21, in collaboration with Frank151 and American e-sports team OpTic Gaming, is debuting a limited time gaming streetwear collection, according to a press release

"With gaming becoming bigger than e-sports and streetwear costing more than a mortgage, Frank and OpTic chose to create something affordable; not just for the gaming community but for everyone. rue21 was a natural fit as they have over 600 stores nationwide," Neil Mossberg, editor in chief of Frank151, said in the release.

Frank151 is an independent media company based in New York City. OpTic Gaming is an professional e-sports and entertainment organization headquartered in Frisco, Texas. rue21 operates over 673 stores in 45 states and online.