E-commerce

RunDTC partners with Dooney & Bourke to modernize retail ecosystem

Photo: JHVEPhoto - stock.adobe.com

April 17, 2026

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RunDTC is partnering with Dooney & Bourke to modernize the brand's entire retail ecosystem.

The partnership spans digital and physical commerce, including a full global e-commerce replatform from Salesforce Commerce Cloud to Shopify and the deployment of Shopify POS across Dooney & Bourke's retail and outlet stores, according to a press release.

Dooney & Bourke selected RunDTC for its deep Shopify expertise, omnichannel implementation experience, and ability to guide complex enterprise transformations with precision and speed.

RunDTC migrated Dooney & Bourke's global e-commerce storefronts from SFCC to Shopify, and the results were improved site speed, greater merchandising agility and a more intuitive customer experience.

"This modernization represents a critical evolution for Dooney & Bourke," Paul Zaengle, CEO at RunDTC, said in the release. "By unifying digital and physical commerce into a single connected ecosystem powered by Shopify, we're helping the brand operate with greater insight, deliver unified customer experiences, and unlock new opportunities for growth."