Technology

Save Mart taps Swiftly to drive digital experiences forward

August 27, 2021

The Save Mart Companies, which operates 202 stores under several grocery store brands, is partnering with Swiftly, a digital platform provider.

The partnership will drive new revenue, boost customer loyalty and expand the grocer's digital presence, according to a press release.

The Save Mart Companies' banners include Save Mart, Lucky California and FoodMaxx.

The company will leverage the Swiftly platform across its banners, connecting digital and in-store shopping experiences and benefit from new ad revenue, closed-loop reporting with measurable SKU-level transactions and ad clicks to provide accurate, actionable insights.

"This partnership opens up new opportunities for our company with Swiftly's digital platform to meet the evolving needs of our customers with more personalized offers to increase their savings," Rebecca Calvin, chief merchandising officer of The Save Mart Companies, said in the release. "Partnering with Swiftly will allow us to unlock new revenue streams through enhanced connections between customers and leading national brands."