News

Sears, Kmart unveil Facebook e-gift program for holidays

November 10, 2010

Giving the gift of a Sears or Kmart gift card has gone social as the retailers announced the introduction of eGifting on Facebook. The new Sears and Kmart eGift application allows consumers to show appreciation for friends and family by giving affordable, yet meaningful gifts in real time. The eGift cards, which are available in $5 increments up to $25, will be posted on the recipient’s Facebook wall or personal email account immediately upon transaction.

"The new Sears and Kmart eGift application on Facebook enhances our customers’ shopping experience directly within our digital communities," said Susan Ehrlich, president, Financial Services, Sears Holdings. "We’re making gift giving easier than ever this holiday season by offering our fans the opportunity to purchase gifts directly on Facebook from any computer or mobile device."

The companies say they are the first national mass merchant retailers to launch a Facebook gifting program using the First Data eGift Social solution. The eGift card can be used in store or online at any of Sears and Kmart brands’ retail establishments.

To use the Sears or Kmart eGift Social application, shoppers simply visit the brands’ Facebook fan page and select one or more friends to gift. The sender then selects the card amount they’d like to gift, adds a personal message and proceeds through a secure checkout process. Once the purchase is completed, the recipient will receive a Facebook wall post or an email depending on the distribution method the sender selects, notifying them of the gift and instructions on how to use the gift card.