Sears re-introducing full-service beauty departments

Sears got out of the full-service beauty business eight years ago, and now appears to be re-entering it: The company announced in a press release that Sears Beauty shops will open inside 13 selected stores.

Sears Beauty is designed to offer customer-focused environments that are fun, easy to shop and allow for product testing and consumer education. Sears will be the only mall-based department store to exclusively offer an assortment of mass, specialty and prestige beauty brands.

Under the guidance of brand-trained consultative associates, Sears Beauty will offer an assortment of cosmetics, skin care, bath and body, natural and fragrance products to help consumers achieve their ideal beauty results. Customers will have the opportunity to purchase beauty products from brands such as L'Oreal, Maybelline, CoverGirl, Calvin Klein as well as many others. Sears is also the exclusive U.S. retail partner for Yves Rocher, botanical products from France.

Grand opening celebrations began August 29 and will wrap up this weekend.