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Shelfbucks, Bazaarvoice incorporate product reviews, ratings into beacon-based mobile solution

May 12, 2014

Shelfbucks Inc., provider of an iBeacon-based promotion platform for retail stores, has announced its collaboration with Bazaarvoice Inc. to deliver a higher level of product information to shopper smartphones at the store shelf. According to the companies, this partnership will enable retailers and product companies to more effectively build sales, brand awareness and shopper loyalty.

Working together, Shelfbucks said it will provide shoppers with timely product reviews and ratings from Bazaarvoice, in addition to real-time product deals and promotions, via Shelfbucks beacons installed on retail display shelves.

"Online shoppers have easy access to ratings, reviews and product availability, yet research shows they still prefer to complete their purchases in brick-and-mortar stores," said Erik McMillan, CEO of Shelfbucks. "Our collaboration with Bazaarvoice levels the playing field for physical retailers, enabling them to provide the same level of qualified product reviews to shopper smartphones right at the store shelves when they are making purchase decisions."