News

ShopNBC gets into social commerce

July 27, 2010

Bazaarvoice has announced that ShopNBC is successfully using its social commerce platform. ShopNBC uses Bazaarvoice's Ratings & Reviews to connect and engage with its customers and positively impact the shopping experience, according to a company release.

ShopNBC connects with more than 1 million shoppers across a network of TV, online, social and mobile platforms, and through national guest experts and brands, is an authority in beauty, jewelry, home, electronics, health, fitness, watches and fashion. ShopNBC customers interact with the network by reading and sharing user generated opinions on a wide range of products. Customers also browse their online "Customer Choice" boutique of top-rated items and have the option of purchasing "Customer Choice" items when they air on TV.

As part of ongoing efforts to enhance its social commerce, ShopNBC leverages new strategies to incorporate the customer's voice which result in building trust, creating community, and delivering a more interactive shopping experience. ShopNBC has developed a multi-channel program to share customer feedback across its TV and online platforms, and is also leveraging customer reviews to assist in its merchandise planning and customer service initiatives.

"Social media is one of the keys to creating customer engagement with our brand," said Carol Steinberg, senior vice president of e-commerce, marketing and business development at ShopNBC. "Bazaarvoice has been a valuable tool for connecting with our customer and giving them the opportunity to interact with us in a meaningful way. In addition, social commerce allows us to have a finger on the pulse of the customer allowing us to make positive changes to the shopping experience by listening to the customer."