Marketing

Shoppers say scent, music make shopping enjoyable

Photo: Adobe Stock

December 15, 2023

When it comes to the retail shopping environment a good number of consumers, 85%, say scent helps create a enjoyable in-store experience and 70% say the same about branded music.

Those are findings from Mood Media's "2023 In-store Customer Trends Report," that polled 8,000-plus global shoppers on elevating retail experiences.

The data also revealed:

• 52% of shoppers prefer to see a range of items on display in front of them.
• 71% of shoppers want real-time recommendations as they are guided around the store.
• 73% of shoppers want an interactive screen to explore and personalize products in-store.
• 35% of shoppers identify the thrill of spending time with friends and family when shopping as a top reason for visiting physical stores.