News

Shoppers spending more in physical store than online, claims study

March 8, 2019

Men and women are spending "significantly" more in retail brick-and-mortar stores than online during a typical shopping visit, according to a First Insight report that polled 1,000 consumers last month on shopping habits, purchase behavior and influences on buying.

The survey found 71 percent spend more than $50 in-store and just 54 percent report spending more than $50 online.

When in-store, 78 percent of men and 89 percent of women said they sometimes or always add additional items to their cart. By comparison, 67 percent of men and 77 percent of women report adding extra items to their online carts, according to a press release.

"Even as online sales grow, this research shows that retailers must work to strike the right balance with consumers who are shopping differently online than they are in-store," said Greg Petro, CEO of First Insight, in the release. "The fact that consumers are less likely to add items to a cart when shopping online implies that online recommendations are not as effective as they should be. Retailers need to be sure to offer the products consumers need and want at the right price points no matter where they are shopping, and must continue to work to drive traffic in-store where consumers are willing to spend more."