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ShopperTrak adds next-day data to its reports

November 8, 2013

Retailers can now evaluate, benchmark and make key decisions based on their stores' shopper traffic more quickly than ever before, according to a release from ShopperTrak.

ShopperTrak, a provider of retail sales and shopper traffic analytics, has announced a "next-day traffic" feature for its signature Traffic Report. The proprietary report, which provides statistical estimates of daily shopper traffic in stores and was formerly delivered to customers once a week, now will give retailers daily data from the previous day’s estimated shopper visits. Next-day traffic will be available to users beginning  Nov. 11.

ShopperTrak's customers also will be able to benchmark performance geographically, the company said. In addition to the national level, the Traffic Report segments retail shopper traffic by four census regions (Northeast, South, Midwest and West), 33 metropolitan markets and more than 200 local shopping areas. 

"Monitoring shopper traffic data in more than 60,000 locations gives us the unprecedented ability to create a robust traffic report that delivers retail insights to our customers faster than ever," said ShopperTrak chief product officer Chetan Ghai. "We continuously work with retailers to update, innovate and respond to their shopper traffic data needs. The enhanced Traffic Report will help our customers make timelier and more accurate business decisions — specifically in areas of marketing and operational effectiveness — to better improve in-store sales and create a competitive advantage." 

More than 750 of the world's leading retail brands have ShopperTrak services deployed in over 60,000 locations across 90 countries and territories.

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