News

Social Guardian tool helps retailers protect online reputation

July 6, 2010

ChannelNet, a provider of multichannel solutions, has announced the launch of Social Guardian, its online reputation management service. The service is designed to help ChannelNet's clients manage their reputations by effectively responding to online consumer feedback.

"The impact of social media on company brands and their sales channels is expanding at lightning speed," said Paula Tompkins, CEO and founder of ChannelNet. "There are very few tools today that turn customer response into insight and action. Social Guardian fills that gap."

According to the company, Social Guardian makes it easy for clients to monitor their reputation online. The tool distills sentiment, tone and influence of social media comments so that clients can take appropriate and immediate action as needed.