Consumer Behavior

Social media influence growing with consumer purchases

Photo: Adobe Stock

March 7, 2024

The majority of Gen Z (91%) and millennials (84%) have bought something they saw on a social media channel as have 3 in 4 Gen X consumers and just over half of Baby Boomers.

Those are findings from a Citizens Pay survey of U.S. adults, according to a press release.

Additional findings include:

• 29% of Americans purchased directly through a social media link, including 48% of Gen Z and 38% of millennials. Others purchased an item after researching it online (39%) or after they saw it in a store later (20%).
• 72% of Americans have bought an item online from the comfort of their bed and 31% have clicked "add to cart" from a bathroom.
• 16% of employed Americans have shopped online during a work meeting, including 26% of employed millennials.