News

Social shopping network Retailcommon available now in the US

Among the U.S. retailers to use the service at launch are Macy's, Kenneth Cole, Athleta and Payless Shoesource.

November 17, 2014

Retailcommon, a Toronto-based social shopping network that serves more than 6,000 retail locations and 20 million customers in Canada and Europe, announced it has launched operations in the U.S. The company said it has selected Chicago as its U.S. headquarters. Among the U.S. retailers to use the service at launch are Macy's, Kenneth Cole, Athleta and Payless Shoesource.

Retailcommon provides adaptive, Web-based administration tools to create and distribute promotional and advertising content to generate traffic, increase sales and build customer engagement. Retailers can plan, execute and optimize advertising and promotional campaigns in real time, according to the company. Consumers see those messages on their smart devices in a Pinterest-style display via a mobile platform that integrates to the retailer's website. Retailers get instant data on how the marketing efforts are performing and can quickly optimize content to maximize results.

"We are extremely excited to show U.S. retailers how to save time, money, and aggravation by using Retailcommon to really engage with their customers," Retailcommon CEO James Cunningham said. "We are changing the way retailers and consumers think about social shopping. Our current retail partners are seeing significant month-over-month growth as their customers spend increased time reviewing and sharing the promotional offers they see."