Marketing

Spirit Halloween morphing into Spirit Christmas this holiday season

Logo courtesy of Spirit Halloween

October 22, 2024

Spirit Halloween, a well known Halloween specialty shop that pops up in early fall for Halloween enthusiasts, won't be closing up shop once the spooky holiday is over.

The pop-up brand expects to flip banners and merchandise and debut as Spirit Christmas stores, according to a New York Times report.

CEO Steven Silverstein announced the news on YouTube. He said the brand hadn't made the holiday move prior due to "dimensions about Christmas that are very different than Halloween."

Ten test Spirit Christmas locations will open across the Northeast this month.