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StepsAway brings location-based marketing to mall retailers

Retailers using the StepsAway solution at launch include Sephora, Express, Art of Shaving and Things Remembered, among others.

October 8, 2014

Mobile technology company StepsAway has announced an in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals. According to the company, the StepsAway app allows mall retailers to connect with shoppers on their mobile devices, via their mall's Wi-Fi network.

Retailers using the StepsAway solution at launch include Sephora, Express, Art of Shaving and Things Remembered, among others.

The StepsAway retailer publisher tool, SAConnect, allows retailers to create and deliver promotions across multiple mall properties and owners from their corporate headquarters via a single platform. The tool also supports dynamic promotions, allowing retailers to make real-time adjustments based on fluctuating store inventory levels or sales trends.

From the consumer side, shoppers simply sign onto the mall’s free Wi-Fi network and then peruse deals via the StepsAway SAMobile app by product category or store name. The app is compatible with Apple, Android and Windows mobile devices.

"With research showing that 91 percent of adults have their smartphone in reach 24/7 and nearly $600 billion in-store sales are influenced by mobile devices, retailers and mall developers have a massive opportunity to influence in-mall purchases through mobile engagement," said Allan Haims, CEO of StepsAway. "As the brick and mortar retail market’s strongest revenue time of year is now underway, retail brands can extend the value of their digital marketing assets to capture every possible sale during the holiday shopping season and beyond."