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StoreXperience converts mobile phones into personal shopping assistants
January 14, 2008
NEW YORK —StoreXperience, a provider of mobile shopping solutions for retailers, brands and consumers, has introduced a new solution, the StoreXperience easy ShoppingSM. The device transforms consumers' mobile phones into highly interactive personal shopping assistants, improving both the in-store shopping experience and how retailers and brands market to consumers.
Built on the Microsoft software platform, StoreXperience easy Shopping uses 2-D Datamatrix technology, interactive barcode-like symbols that can be placed next to product information cards, on posters, on signage or on Web sites. By downloading a simple software application via a text message to their mobile phones, consumers can then scan 2-D Datamatrix tags with their phones' cameras while they shop, receiving rich, in-depth product information supplied by participating retailers and brands.
"StoreXperience is dramatically changing the in-store shopping experience by giving stores and brands a new channel to engage and market to consumers via mobile devices," said Herve Pluche, president and co-founder of StoreXperience. "Mobile devices provide a largely untapped opportunity for retailers to connect with consumers, particularly those in the 18- to 40-year-old demographic, in real-time as they shop. StoreXperience brings together mobile technology, marketing software and a rich consumer experience to open significant new sales and marketing channels for retailers."
In addition to the ease of use by which consumers can interact with 2-D Datamatrix technology, StoreXperience's solution also integrates back-office analytic, delivery and CRM functionality based on the Microsoft software platform to allow stores and brands to engage with shoppers in real-time and manage marketing at the local level. Using the functionality in Microsoft Windows Server 2003, Microsoft SQL Server 2005 and Microsoft Dynamics CRM 3.0, the StoreXperience solution ultimately helps retailers and brands maximize purchases, create new upsell and cross-sell opportunities and provide consumers with additional product details.
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