News

Survey: Consumers OK with security flaws on Cyber Monday

November 21, 2018

When it comes to shopping on Cyber Monday a good number of consumers, 62 percent, will shop a brand that has been breached in the past if the sale is compelling.

Yet 60 percent will not shop at a website if they think it is vulnerable to a breach if there are no deep discounts to be had, according to DomainTools survey. A good majority, 70 percent, will be shopping Cyber Monday and 60 percent aim to directly visit the website of the product to find their deals, according to a press release on the survey.

The top three most popular sites to shop in the last six months were, Amazon (90 percent), Walmart/Sam’s Club (55 percent) and Target (39 percent).

"This year’s respondents were clear that they are willing to overlook previous breaches in lieu of a Cyber Monday deal," said Corin Imai, senior security advisor at DomainTools, in the release. "As consumers continue to grow vigilant of threat vectors, retailers are being held more accountable to stay ahead of potential threats. Building intelligence around spoofed domains that may impact their brand, becomes more crucial to protecting their reputation and maintaining consumer loyalty not only on Cyber Monday, but all year round."