News

Survey says online shoppers lack trust in credit cards

Connexity's Bizrate Insights finds U.S. shoppers most trust their personal bank, PayPal and Amazon.

December 16, 2014

Bizrate Insights, a division of Connexity (formerly Shopzilla), found in a survey of over 6,200 online buyers a considerable lack of trust around credit card and personal information security among even the biggest online retailers and Internet technology providers.

Bizrate Insights found that three out of four (76 percent) online buyers are dissatisfied with the strength of credit card and personal information security among retailers. Across all generations and both genders, a shopper’s own bank is trusted the most with credit card data and personally identifiable information — some 72 percent of all respondents. Some details from the survey results:

Which of the following companies do you trust with your payment and personal information?

Among the other findings of interest:

• Men are far more likely than women to trust Google and eBay.
• Generation Y is most trusting of their bank, PayPal and Amazon, with more than 50 percent of Generation Y trusting each.
• More than half of Generation X trusts their bank and PayPal.
• The only entity earning trust from at least 50 percent of Boomers and Seniors is their bank.
• American Express garners substantially more trust from older generations than from younger generations.
• Apple, eBay and Google are more likely to be trusted by younger generations.