Marketing

Swedish pharmacy chain renews partnership with Revionics

Photo by istock.com

May 4, 2021

Apotek Hjartat, Sweden's largest pharmacy chain, is continuing its five-year collaboration with Revionics, an Aptos company.

Revionics provides retail pricing, promotion, markdown and analytic solutions. The pharmacy chain will deploy the vendor's support pricing and promotional strategy tools to create more targeted pricing and maximize promotional efficiency, according to a press release.

"With Revionics AI-driven price optimization solutions, we have become even more data-driven and can give our customers the most attractive offers in store and online, which in turn leads to better results for Apotek Hjärtat," Jenny Eriksson, assortment and purchasing director at Apotek Hjärtat, said in the release. "As we look to grow our market share, including in e-commerce, we are confident that Revionics' technology will help us increase our sales and profitability, improve our price perception, and give our customers greater value," she said.

Apotek Hjärtat's sister company, Rimi Baltic, also uses Revionics solutions.

"Apotek Hjärtat, Rimi Baltic and other companies in the ICA group have loyal customers thanks to their fantastic brands, a broad ecosystem and a flexible, data-driven strategy for operational excellence," Aptos President and COO Steve Towe said in the release. "A 'pharmacy with a heart' is extremely important, both now and in the future," he continued. "We are proud to strengthen our relationship with Apotek Hjärtat and support its business with a winning pricing strategy in all channels, in a competitive and dynamic retail environment."