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Target announces plans for 2014 holiday season

In addition to free shipping on all online orders through Dec. 20, Target said it now has more than 65,000 items available for "buy online, pickup in-store." The retailer said 80 percent of online orders are currently being fulfilled within one hour.

October 22, 2014

Target Corporation has announced new initiatives for the holiday season, including new and enhanced digital tools and free shipping on all Target.com orders now through Dec. 20.

“Target is poised to deliver an unparalleled holiday shopping season. We’ve been building capabilities that put us in a strong starting position, including the right digital tools and a broad assortment of unique, on-trend merchandise. Our value proposition will be unrivaled, with compelling promotions and an exceptional shopping experience online and in our stores,” said Brian Cornell, Chairman of the Board and CEO, Target. “It’s about delivering on our promise of ‘Expect More. Pay Less,’ and when we do that, Target is impossible to beat.”

In addition to free shipping on all online orders through Dec. 20, Target said it now has more than 65,000 items available for "buy online, pickup in-store." The retailer said 80 percent of online orders are currently being fulfilled within one hour.

On Oct. 31, the retailer is launching a Wish List app, which features an augmented reality link to its kids catalog. Items purchased from a child's wish list are being offered at a 10 percent discount.

The company said it is extending the timeframe for its "Price Match Policy," for the third year in a row. Typically, the company will match a competitor's price on any purchased item within seven days; for the holiday season, the company is extending that window to most of November and December.

Target also announced a seasonal partnership with the New York retailer STORY, which "brings an editorial lens to retail and reinvents itself every four to eight weeks." Target said STORY will curate its holiday selections beginning Nov. 5.