News

Target forms new Digital Advisory Council

May 29, 2014

Target Corp. announced it has formed a Digital Advisory Council. According to the company, the panel of technology industry leaders will help guide Target's omnichannel strategies and push Target to innovate faster, and discover new ways to leverage technology to enhance the guest experience, both online and in stores.

The council includes experts with varied tech backgrounds, and is comprised of:

• Ajay Agarwal, managing director of Bain Capital Ventures;
• Amy Chang, CEO/co-founder of Accompani; formerly led Google Analytics;
• Roger Liew, CTO of Orbitz Worldwide; and
• Sam Yagan, CEO of the Match Group and CEO/founder of OkCupid.

“We believe this council can play an important role in Target’s digital transformation — one of our top priorities as a company,” said Casey Carl, president of omnichannel at Target. “This new group is bringing their tremendous talents and experience to help guide Target’s strategies and tactics. They’re also providing fresh, disruptive ideas that will help us reinvent the Target run for tomorrow’s guests.”

The company said the council will meet quarterly as a group with Carl and others driving Target’s omnichannel strategies, including Target.com and mobile teams, the enterprise strategy team and other Target leaders. Council members, who will serve two-year terms with an optional third year, also will be called upon to provide guidance on various topics and to help Target connect with other tech leaders.