News

Target launches customizable ad platform

August 26, 2010

Target.com has launched “My TargetWeekly,” a new customizable version of its online weekly ad, which already draws more than 1.2 million visitors.

Guests can create customized views and deal alerts to learn when their favorite items are on sale. They also can view coupons, see top 10 deals, share via Facebook and Twitter and create their own customized mobile shopping lists for their next visit in-store or online.
 
“We are excited to provide our guests with yet another innovation to simplify their lives and improve their shopping experience,” said Steve Eastman, president, Target.com. “As the only retailer offering this technology, we are proud to give our guests more ways to make the most of their dollar, which helps us deliver on our ‘Expect More. Pay Less.’ brand promise.”
 
My TargetWeekly can also be found on the Target Facebook fan page, and guests can share products and shopping experiences with friends to create smart recommendations. The more guests “love” a product, the smarter the recommendation engine becomes.