News

Target switching to Target-only credit card

April 19, 2010

Target Corp. announced today that all new qualified credit card applicants will receive the Target Credit Card, a credit product accepted at all Target stores and Target.com. Effective April 29, Target will no longer issue the Target Visa Credit Card to new credit card applicants. Existing Target Visa credit cardholders will not be affected.

"Our financial products are designed to deepen relationships with our retail guests and drive profitable sales for Target," said Terry Scully, president of Target Financial Services. "Recent product testing and guest research underscores the tremendous value enjoyed by Target Credit Card guests. Target benefits from these powerful guest relationships through increased trip frequency and retail sales."