News

Target unveils new e-commerce website

August 22, 2011

Target Corporation today unveiled its new e-commerce website at Target.com. Completely reengineered, the company says the new Target.com "captures the much-loved Target in-store experience in a convenient, digital platform."

The retailer also said that this is the "first step towards Target's ambitious plans for multi-channel expansion."

"Establishing a new platform for Target.com allows Target to reinvent our guests' online environment and create a more user-friendly, reliable experience," said Steve Eastman, president, Target.com. "With the new Target.com, we are in a better position to satisfy our guests' constantly evolving preferences – whenever, wherever – in the same way we have earned their loyal support in our stores for decades."

Some of the site's advancements include:

• Personalization: Product recommendations, enhanced registries and lists, integrated community features, social networking integration
• Fresh design and layout: Bold graphics and playful photos, buying guides, expert advice
• Easy navigation: Improved search and navigation, consistent and clear product information, improved security, fast fun and friendly guest service, streamlined cart and checkout

More than 20 vendor technology partners were involved in the construction of the new Target.com. Key contributors include:

• SapientNitro: Lead partner and primary systems integrator
• IBM: Multichannel e-commerce platform provider
• Huge: Site creative – visual and interactive design
• Infosys: Global inventory visibility and cross-channel order-management functionality
• AT&T: Hosting provider