News

Target: We now have more than 40 different store designs

June 1, 2010

It is a huge departure from the template-based philosophy that, for years, has meant shoppers visiting Target stores in different cities will largely find things where they expect them to be: In an interview with the personal finance site Walletpop, spokesperson Sarah Baken said the retailer currently has more than 40 unique multi-level floor plans, with the intention of adding more.

Baken said she thinks, Target's ability to "flex our store design" is one of the retailer's strong suits. "A guest should always be able to enter a Target store and get the right feel."

Target plans to change the layout of 340 existing stores that are slated to add "P-Fresh" or "Prototype Fresh" sections devoted to offering fresh produce and meat. The renovations will include a variety of new store layouts and experiences, from Super Targets to those designed for urban spaces. It will also mean some changes for the beauty, home, shoe and video/electronics departments, says Kyle Thompson, a Target spokesman. "We're changing how we are speaking to our guests, so they're really interacting more [with the products]," he said.