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Target: We will sell only sustainable, traceable seafood by 2015

October 12, 2011

Target Corp. today announced it is committed to selling only sustainable and traceable seafood in its stores by 2015. This initiative will be achieved through a partnership with FishWise and continued engagement with industry and vendor partners, and will apply to all of Target's fresh and frozen seafood products.

"When Target eliminated farmed salmon in favor of wild-caught salmon last year, we took the first step in a long-term commitment to improving the sustainability of our seafood assortment," said Shawn Gensch, vice president, marketing, for Target, who oversees the company's sustainability programs. "As we continue toward 100 percent sustainable seafood, guests can shop with confidence knowing that Target's seafood products are both healthy for their family and environmentally responsible."

Target defines sustainable and traceable seafood as the sourcing of seafood products that are caught or raised in an environmentally sensitive manner and maintain Target's business needs without jeopardizing the affected ecosystems. For example, Target's seafood assortment has been transitioning to more sustainable products over the past two years, including the elimination of Chilean sea bass, orange roughy and farmed salmon from all stores. To achieve its plan to source only sustainable seafood by 2015, Target has partnered with FishWise, a nonprofit organization that works with seafood companies to implement environmentally responsible business practices.