News

Technology allows shoppers to create digital doppelgangers

January 8, 2012

A new retail product designed to give shoppers an interactive experience is now available from ComQ.

DelayMirror, a video mirror that provides a continual delayed video feed allowing shoppers to see themselves as they were three seconds ago, enables consumers to see the clothes they are wearing from all angles in a dressing room, according to a company press release. In addition to being a great way of trying on new clothes, it is also a fun in-store experience that shoppers cannot get online or via any other medium, Max Stevens-Guille, ComQi's CTO, said in the release.

"When you look at yourself in the delayMirror, it is almost as if you were looking at someone else – a digital doppelganger," he said. "They look like you, dress like you but they are doing what you did a few moments ago. DelayMirror provides a magical experience for shoppers".

ComQi will demo the delayMirror experience, as well as other Interactive Connected Experiences, Jan. 31-Feb. 2 at ISE 2012 in Amsterdam.

Read more about technology.