News

The Bay and Home Outfitter upgrades gift registry

August 4, 2010

With the 2010 bridal season in full swing, Hudson's Bay Co., Canada's largest diversified general merchandise retailer and provider of Canada's largest gift registry, and NCR Corp. have announced a partnership that sees NCR's SelfServ 60 kiosk systems deployed in-store at the Bay and Home Outfitter locations across the country.

Through this national roll-out, which took place between December 2009 and March 2010, customers will benefit from the increased versatility, improved speed, enhanced graphics and larger, brighter monitors of the new solution. Using capacitive touch technology, customers are able to navigate easily through registry screens with a single tap of the finger, the companies said. The new kiosks feature reduced power consumption and offer double-sided printing with NCR's 2ST, both designed to lower carbon footprint, consumables usage and waste, and other environmental impacts.

NCR worked closely with Hudson's Bay Co. during the solution transition to provide training and support services to associates and gift registry consultants. NCR SelfServ 60 incorporates Intel's Active Management Technology (AMT), which enables remote problem diagnosis, updates and repairs, even when the device is turned off or the operating system is not functioning.

"This exciting initiative allows us to build upon the success of our gift registry business at the Bay and Home Outfitters, and continue to enhance our customer experience in-store with new and innovative technologies," said Stella Farrace, national sales and service manager at Hudson's Bay Co. "This system also offers a number of environmental benefits, which is in keeping with our ongoing commitment to identify opportunities to make our operations and services more environmentally-friendly."